Orange and Google have partnered to deliver service packages bundled with mobile access and an Orange-branded smartphone running Android.
While "featuring" some content sources, probably by preloading apps, the bundle does not appear to involve any controversial elements that raise network neutrality issues.
The package is aimed at youth who have high data usage and want the latest generation smartphone.
Customers will receive one of the most competitively priced tariff plans in the region starting at $40, which will consist of a high-specification smartphone and a communication bundle with voice, SMS and data, Orange says.
Customers across the Orange MEA footprint will now have access to a range of best-in-class online services including, but not limited to, popular content covering fashion, sport and music, as well as everyday tools such as Google Search, YouTube and Google Maps, Orange says.
The service will launch using the Orange Rise 31 Special Edition, a new and exclusive Orange branded 3G device.
As the flagship model of Orange’s 2016 smart family line-up for Orange MEA, it will be running on Google’s latest OS Android 6.0 Marshmallow, has a 4-inch screen and comes with the latest version of Orange Experience 8.
The smartphone is a powerful quad-core product, boasts a high memory package (1GB RAM/8GB ROM) and will provide access to the full suite of Google Apps.
Coming with a 3 mega pixel camera with LED flash and a 1500mAH battery, it will be the first Orange customized smartphone to run Android 6.0 Marshmallow at a low price point.
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