Not all device, app or connectivity trends develop as originally expected. Tablet sales and usage, for example, seem to be going in reverse.
In 2015, tablet sales dropped about eight percent, according to IDC.
It might also seem obvious that tablet data consumption could fall if tablet sales declining sharply, or if consumers substitute larger-screen mobile access for content consumption on tablets.
Mobile content consumption is growing, while tablet content consumption is declining, according to Adobe Digital Index.
“There was a time when tablet browsing surpassed smartphone browsing, and that trajectory was expected to continue,” said Tamara Gaffney, principal at ADI. “Since then, however, browsing growth by these devices has decreased significantly, and we think this is mainly because smartphone screens are getting bigger. Now, instead of buying both a smartphone and a tablet, people are opting for ‘phablets’ and relying on just this one device—with a larger screen—for all of their browsing.”
The top seven countries in EMEA all saw at least 11 percent growth year-over-year in mobile visits.
But tablet traffic is decreasing, according to ADI. The U.K., for example, has seen a 1.9 percent decline in tablet traffic, while Saudi Arabia experienced a 25 percent decline.
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