Content apps and services now drive nearly all revenue in the mobile app business.
Games generated approximately 85 percent of mobile app market revenue in 2015, representing a total of $34.8 billion across the globe, says App Annie. By 2020, games will still represent close to three quarters of mobile app revenue.
But a large percentage of the new “non-game” revenue will come from content subscriptions for video and music.
“We expect the games category to grow to $41.5 billion in 2016 and $74.6 billion in 2020 thanks to strong monetization in mature markets, especially China's tier-one and tier-two cities, as well as Japan and South Korea,” App Annie says.
Revenue from other apps is expected to grow even faster, from $6.3 billion in 2015 to $9.4 billion in 2016 to $26.4 billion in 2020, principally on the strength of subscription-based revenue models.
Music streaming, video streaming and dating apps have become major revenue drivers in these markets, says App Annie.
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