Thursday, February 25, 2016

Retail Mobile Spending to Grow 3% Annually Through 2019

According to IDC, enterprises and consumers in the Asia region (excluding Japan) will increase spending on mobile devices and services by three percent annually between 2015 and 2019.

Though China will represent a large chunk of that spending, amounts will increase from $514 billion in 2015 to $578 billion by 2019. Analysts at Analysys Mason estimate China alone could drive about 40 percent of revenue growth revenue growth in the region.

Around two-thirds of global revenue growth will come from Emerging Asia–Pacific, and around 20 percent from Latin America, Analysys Mason predicts. Three countries will account for about 60 percent of global revenue growth, including China with 40 percent, India with 12 percent and Brazil with eight percent, between 2012 and 2017.

But both Analysys Mason and IDC predict Asia will be the largest region in the world in terms of mobility-related spending.

IDC expects the services component in Asia will reach US$332 billion by 2019, growing even more than spending on hardware US$243 billion by 2019.

Key: North America (NA), Western Europe (WE), Central and Eastern Europe (CEE) and Developed Asia–Pacific (DVAP) – and around one-third from emerging markets – Emerging Asia–Pacific (EMAP), Latin America (LATAM), Middle East and North Africa (MENA), and Sub-Saharan Africa (SSA). Period covered is 2012 to 2017.


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