In 2013, mobile connections in India reached 900 million, making India the second-biggest mboile market, by subscribers.
But one can infer that something in the business model must change to accelerate adoption beyond present levels. Since about 2012, net additions have stalled. Cost is among the key barriers, one might argue.
But one can infer that something in the business model must change to accelerate adoption beyond present levels. Since about 2012, net additions have stalled. Cost is among the key barriers, one might argue.
According to BCG consultants, whatever they pay for their phones and services, they "value" them at far higher amounts.
Indians value what they spend on mobile technologies at 45 percent of their incomes, whereas Americans value what they buy at 11 percent of income. Consumers actually spend much less than that.
But that high sense of value, plus the sort of plateau of net new additions, suggests people value mobility highly, but cannot afford to buy it. That, in turn, suggests the value of new platforms or pricing plans to reignite adoption rates.
source: BCG
But that high sense of value, plus the sort of plateau of net new additions, suggests people value mobility highly, but cannot afford to buy it. That, in turn, suggests the value of new platforms or pricing plans to reignite adoption rates.
source: BCG
Source: World Bank Indicators, Brookings
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