Monday, April 9, 2018

Mobile Real-Time Entertainment Will Approach Fixed Network Levels

In a test that shows why mobile operators are going to be needing lots more bandwidth as they become major distributors of entertainment video, Dish Network demonstrated delivery of signals using the new broadcast ATSC 3.0 standard (4K TV) in Dallas, Texas, using 700 MHz E Block spectrum (former broadcast TV channel 56).

The ATSC standard allows multiple bit rates in a standard 6-MHz channel, ranging from 1 Mbps to 57 Mbps.

In 2015, in peak usage periods, real-time entertainment video drove 41 percent of downstream bandwidth demand, according to Sandvine.  Since perhaps 2011, real-time entertainment has driven more than 50 percent of mobile data usage in the U.S. market.  

In 2018, U.S. mobile data demand could break 63 percent of total usage, Sandvine has estimated. In other words, mobile video consumption is approaching fixed network levels.

On all networks, video entertainment drives as much as 70 percent of bandwidth demand.



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