Friday, September 30, 2016

Wireless Now 42% of Linear Video Accounts; OTT Twice as Big as Linear; Mobile Will Change Even More

Two satellite providers and two cable TV providers now supply 86 percent of all linear video accounts in the U.S. linear entertainment video business.

By platform, fixed networks have about 58 percent of the accounts, while satellite delivery claims about 42 percent share.

AT&T has both landline and satellite assets, including perhaps six million U-verse video accounts and some 20 million satellite customers.


Of 93.8 million U.S. linear TV accounts in service, just four firms have 86 percent of all accounts. AT&T, perhaps surprisingly for some, is the largest video supplier, followed by Comcast, Charter Communications and Dish Network.


AT&T has 26 million video accounts, Comcast has 22.4 million, Charter Communications 18.4 million, Dish Network 13.9 million, Verizon 4.7 million accounts.

The big question is what happens as consumers shift even more activity from fixed to mobile usage, and as consumption continues to evolve towards over-the-top consumption as a primary mode. There are by some estimates more than 181 million OTT video accounts in use in the United States, roughly double the number of linear accounts.

As usage shifts to mobile devices, wireless platforms are widely expected to become widespread, likely eclipsing fixed network access. Though usage is not the same as revenue, the center of gravity should shift in the direction of mobile, further complicating any enumeration of accounts.


Rank
Provider
Total Subscribers
1
26,000,000
2
22,400,000
3
18,421,145
4
13,909,000
5
4,700,000
6
4,540,280
7
3,948,000
8
1,700,000
9
862,000
10
WOW! (f.k.a. WideOpenWest)
702,101
11
451,000
12
377,000
13
359,000
14
311,000
15
246,000
16
236,250
17
234,573
18
213,058
19
Metrocast
164,921
20
164,796
21
152,975
22
140,000
23
130,954
24
117,882
25
68,715
26
41,200
26
32,000

Source: Wikipedia

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