As Steve Jobs insisted, and Netflix executives also believe, consumers cannot tell you what new products they want, or would love, because they actually do not know what they want, in advance of seeing and using the products.
In the consumer parts of the Internet of Things market, that seems abundantly true. One cannot predict the ultimate consumer demand for most coming IoT services and products because people simply have not experienced them.
The few consumer products often considered part of the broad IoT market that consumers actually have used in some numbers include game consoles and smart TVs. Other proposed IoT products, such as smart lighting, heating and cooling and smart home, simply have not been used enough for people to discover whether those products are transformative.
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