AT&T has joined the Ericsson-sponsored Startup 5G program. The 40 or so startups presently featured in the program develop various 5G scalable services, devices and applications. The Startup 5G program is designed to allow mobile operators to bundle and offer the value-add services.
Other participants include Three Ireland, Telstra, Etisalat, Mobily, Rogers and Celcom.
The startups include firms focusing on e-sports streaming; gaming; augmented reality entertainment; virtual reality headsets; a live streaming camera; lossless music streaming; virtual fashion and augmented reality authoring tools. Most of the firms offer apps related to AR games and entertainment.
At this point, experimentation is likely the greatest value for the mobile operators, allowing them to test consumer demand and perceived value of the gaming and entertainment features or devices.
The hope might be that the participating operators discover a scalable feature to package more widely with their 5G service offers.
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