In 2016, globally, mobile devices will overtake “fixed devices” to become the main platform for viewing online video, according to Zenith Optimedia .
Consumers around the world will spend an average of 19.7 minutes a day viewing online videos on their mobile devices (smartphones and tablets), compared to 16.0 minutes on fixed devices (both desktop computers and smart TV sets).
This represents a 39 percent leap for mobile from 2015, when 14.2 minutes were spent viewing mobile video.
Fixed video consumption will be static in 2016. The rapid growth in mobile video consumption is being driven by the growing popularity of mobile devices, particularly low-cost devices in lower-income countries; the development of better mobile displays; and the spread of high-speed data connections, particularly 4G.
The firm forecasts mobile video consumption will grow 33 percent in 2017 and 27 percent in 2018, to reach 33.4 minutes a day.
Mobile devices will account for 64 percent of all online video consumption in 2018.
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