Single sign-in is a consumer friendly practice helpful for mobile app providers of all types. Now single sign-in is potentially available for app providers in India, as the GSMA’s Mobile Connect mobile-based authentication solution is now available to more than 800 million consumers across India..
Aircel, Bharti Airtel, Idea, Tata Teleservices Ltd, Telenor and Vodafone now support Mobile Connect features.
GSMA says 42 mobile operators in 22 countries around the world are implementing Mobile Connect, making it available to nearly three billion customers.
The GSMA’s Mobile Connect solution enables customers to create and manage a digital universal identity via a single login.
Mobile Connect works by employing the user’s unique mobile number, combined with a unique PIN for more secure use cases, to verify and grant online access.
GaneshaSpeaks, GoIbibo, Trupay, Twigly, Zee Digital Group and Zomato, covering areas such as commerce, finance and banking, health services, media and entertainment and travel and hospitality, already have decided to use Mobile Connect.
BuyHatke and Times Mobile also will do so.
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