 |
| source: Nokia |
It will come as no surprise that a survey of consumer attitudes in 14 countries, largely in Europe and North America, suggests that positive consumer experiences with a mobile operator’s service have a positive impact on customer acquisition and retention, with the largest impact produced by prices, as you would guess, with network quality, customer service playing key roles as well.
The only shock would have come if the study suggested customer acquisition and retention was not affected directly by retail prices and network quality.
Nor would it come as a surprise that the survey found high use of over the top messaging apps, with 55 percent of consumers globally using some kind of messaging app.
The use of messaging apps is particularly popular in transition markets where 86 percent of consumers claimed to use them.
 |
| source: Nokia |
Logic suggests that is because OTT messaging apps save consumers money, but also have some features (such as indicators of who else in one’s community is online at the moment) consumers find helpful.
Some 47 percent of all consumers in transition markets use messaging apps more often than traditional SMS services, the study conducted by KAE on behalf of Nokia suggests.
Some 81 percent of consumers switch to Wi-Fi when at home, while 51 percent do so when visiting friends and family at their homes and 41 percent while at work or school.
No surprises there.
No comments:
Post a Comment