Friday, December 4, 2015

Smartphone Sales Drop Into Single Digits for First Time, Globally

For the first time in 2015, smartphone sales will drop into single digits, according to IDC. Global smartphone shipments will have grown 9.8 percent in 2015 to a total of 1.43 billion units.

Slowing growth in the Asia/Pacific region, excluding Japan, Latin America, and Western Europe are largely responsible for the slower growth.

China has largely become a replacement market and sales will grow in the low single digits. The Middle East and Africa region will see the highest growth in 2015, with shipments expected to increase nearly 50 percent year over year.

In many markets, where low-cost smartphones (sub-$100) drive sales, replacement cycles will dip below two years, IDC projects.

Android's market share is expected to grow slightly from 81 percent in 2015 to 82 percent by 2019.

Apple iOS market share will drop from the 2015 level of 16 percent to about 14 percent in 2019. The majority of Apple's core markets have transitioned into replacement markets.

Region
2015* Shipment Volumes
2015* Market Share
2015* YoY Growth
2019* Shipment Volumes
2019* Market Share
2019* YoY Growth
5 year CAGR
Android
1,161.1
81.2%
9.5%
1,538.1
82.6%
4.8%
7.7%
iOS
226.0
15.8%
17.3%
263.4
14.1%
3.1%
6.5%
Windows Phone
31.3
2.2%
-10.2%
43.6
2.3%
11.4%
4.5%
Others
11.3
0.8%
-16.8%
17.1
0.9%
6.5%
4.7%
TOTAL
1,429.8
100.0%
9.8%
1,862.3
100.0%
4.7%
7.4%
source: IDC

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