Google will begin sending traffic to Accelerated Mobile Project pages in Google Search as early as late February, 2016. AMP is an open source project to support mobile content publishers, in part by ensuring faster delivery and proper formatting for mobile devices, as well as built-in methods to support advertising analytics and subscriptions.
Twitter will begin to experiment with linking to AMP content provided by publishers early in 2016, says Richard Gingras, Google Head of News.
Pinterest, for example, has found that AMP pages load four times faster and use eight times less data eight times less data than traditional mobile-optimized pages.
One might say AMP will have other advantages as well, such as improving user experience on slower mobile data connections and reducing the amount of consumed data. Those are important innovations in many markets where mobile data is a relatively expensive commodity and 2G networks are the norm.
No comments:
Post a Comment