Optimizing all costs (devices, mobile data access, distribution, customer sales and support) is vital for Internet service providers working to connect the unconnected in regions where smartphones and Internet access are costly, as a percent of disposable income.
Sub-$100 smartphones, for example, seem to be driving a huge increase in use of the devices, especially in India. China, the Middle East and Africa were other places smartphone sales were robust.
Some 324 million smartphone units were sold in the third quarter of 2015, at an average price of US$294, and those three regions represented 57 percent of global sales, according to GfK.
Sales in the emerging Asia countries was driven primarily by consumers in India, where there was strong demand for sub-US$100 devices that now represent 48 percent of sales.
Local Indian and Chinese brands dominate that segment.
Smartphone sales Q3 2014 vs Q3 2015
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|
Units sold (in mil.)
|
Sales value (in bil. USD)
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|
Q3 14
|
Q3 15
|
Y/Y % change
|
Q3 14
|
Q3 15
|
Y/Y % change
|
Latin America
|
26.0
|
24.7
|
-5.0%
|
7.7
|
6.0
|
-22.1%
|
Central & Eastern Europe
|
18.2
|
18.9
|
3.8%
|
4.3
|
3.7
|
-14.0%
|
North America
|
43.9
|
46.3
|
5.5%
|
17.0
|
18.8
|
10.6%
|
Emerging APAC
|
37.5
|
46.5
|
24.0%
|
6.8
|
7.4
|
8.8%
|
Middle East & Africa
|
35.5
|
41.1
|
15.8%
|
10.0
|
10.4
|
4.0%
|
Western Europe
|
32.0
|
33.0
|
3.1%
|
13.6
|
12.4
|
-8.8%
|
China
|
92.6
|
98.0
|
5.8%
|
21.6
|
28.2
|
30.6%
|
Developed APAC
|
15.7
|
15.2
|
-3.2%
|
9.0
|
8.4
|
-6.7%
|
GLOBAL
|
301.4
|
323.7
|
7.4%
|
90.0
|
95.3
|
5.9%
|
source: GfK
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