Smartphones now represent close to half of consumer spending on technology and durable goods, GfK says.
Though the impact of COVID-19 is not entirely clear, analysts at GfK expect global smartphone sales to remain stable, with global sales of €444 billion in 2020. GfK expects sale of 1.37 billion devices globally in 2020.
The share of smartphones with a display of at least 6 inches reached 70 percent of units in 2019, up from a share of 24 percent in 2018.
GfK global consumer surveys show that despite the cloud storage services, consumers consider the internal storage as the most important feature when choosing a smartphone. Some 37 percent of all smartphones sold in 2019 had 128GB of storage or more.
Half of consumers say battery life is one of the most important features when buying a new smartphone. About 38 percent of the smartphones sold in 2019 had a battery capacity of at least 4,000 mAh. Performance speed and battery life are also crucial for 44 percent of consumers,
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