Though Comcast expects the new service Xfinity Mobile service will be profitable, the biggest value is viewed as retention of customers, with the bundling of the triple play now becoming a quadruple play. That desire is reflected in the marketing of the new service, which will be marketed to Comcast customers and prospects in areas where Comcast sells its fixed network services.
Some would argue that is not optimal long term, as the mobile business is a national business, with national scale. For that reason, many expect an acquisition at some point, of one of the four major mobile operators, to acquire facilities.
Xfinity Mobile customers will have two main pricing choice, an unlimited data plan or a usage-based plan.
The unlimited price will either be $45 or $65 per month per line up to five lines, with the lower monthly price reserved for customers on Comcast’s “best” X1 video packages.
The usage-based plan costs $12 per gigabyte of mobile data across all lines on an account, cased on actual usage.
Comcast’s prices arguably are quite competitive with prices charged by the largest U.S. mobile providers. Project Fi data costs $10 a gigabyte.
Xfinity’s unlimited plan costs $45 to $65 per line.
At launch, Xfinity Mobile is expected to support Apple iPhones, as well as Samsung or LG Android devices.
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