“Another priority in 2017 is to launch our wireless product,” said Comcast CEO Brian Roberts. “We plan to include wireless in our multi-product bundles in a way that is designed to add value to our customers (and) improve retention.”
That clearly means a quadruple-play or other bundles that provide value by providing cost savings. Comcast is expected to rely on a Wi-Fi-first model, which is why it intends to heavily concentrate marketing on its own customer base, especially those customers who buy internet access service from Comcast, as that will allow Comcast to leverage its homespot capabilities.
Separately, Neil Smit, Comcast SVP, said that Comcast has a role in 5G as well. “We think that it's going to need economical space, power, and backhaul,” he said. “We have, call it, 150,000 miles of fiber across 650,000 miles of total plant and we think that we are well-positioned to participate in the 5G rollout, no matter how it happens.”
Smit noted that internet account usage showed a median of 88 gigabits per month in the first quarter, up 55 percent from 57 gigabits during the same period of 2015.
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