It is a common understanding that most of the time mobile users spend connecting to the internet uses a Wi-Fi connection, rather than the mobile network. That is only partly correct.
Mobile offload to Wi-Fi exceeded mobile network traffic for the first time in 2015, according to Cisco, when 51 percent of total mobile data traffic was offloaded onto the fixed network through Wi-Fi or femtocell. But that is a far cry from the claim--often made--that Wi-Fi represents about 80 percent of mobile connections. What is true is that perhaps 80 percent of data is consumed that way, but not sessions.
In fact, as mobile data charges get cheaper, the amount of time users spend connecting over the mobile network tends to increase, while connections (sessions) using Wi-Fi tend to decrease. In the U.S. mobile market, “time spent” connecting to Wi-Fi generally is decreasing, compared to mobile usage.
Up to this point, Wi-Fi likely has been used for heavier sessions involving consumption of entertainment video. While mobile sessions were used for other purposes, such as social interactions. With the advent of new tariffs that do not levy usage for video entertainment consumption, even that use of Wi-Fi for video consumption might change.
No comments:
Post a Comment