Ericsson has launched its first end-to-end subscription video-on-demand content service, NuVu, building in store-and-forward delivery that is bandwidth efficient.
The service will be marketed in close collaboration with service providers, beginning with Airtel’s Airtel Nigeria operation.
Airtel Nigeria will launch NuVu in the first quarter of 2016 to more than 30 million Airtel subscribers in Nigeria.
Subscribers will have access to around 3,000 local and international TV and film titles for a small monthly fee.
Significantly, NuVu aims to take advantage of off-peak bandwidth. Consumers will be able to download content directly to their smartphones or tablets at no additional data cost during off-peak network times, and access the content offline for up to 30 days after downloading.
NuVu's content will offer a wide variety of genres including Hollywood and Nollywood movies, TV series, kids, music, gospel and education.
NuVu is a complete end-to-end technology and content service designed for full integration into mobile operator customer relationship management and payment systems.
A core feature of the service is the built-in ability to distribute content to consumers during off-peak periods.
This minimizes data costs for both operator and consumer, addressing the cost challenge that has so far been an obstacle for video-on-demand uptake in Africa.
The service will launch initially as an Android app, and will roll out on other platforms and operating systems as well.
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