Tuesday, April 11, 2023

Video Calling Finally Reached Instant Mass Adoption in 2020

Despite the many predictions about video calling, that use case was not a mass market and routine use case until recently, when the Covid pandemic forced people to start using it. 


AT&T, for example, demonstrated Picturephone at the 1964 World’s Fair, but adoption never happened. 


source: Time


Not until the Covid pandemic forced people to work from home and students to learn from home was there mass adoption of video calling services such as Zoom


A recent survey of user behavior in 2021, however, shows that video calling follows only instant messaging and voice calling as an activity on a mobile phone.   


source: GSMA Intelligence

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