Wednesday, June 2, 2021

Unlimited Usage or 5G: Which Drives Customers to Remain on the Mobile Network?

With some caveats, consumers who buy 5G services tend to reduce their use of Wi-Fi for data connectivity, an Ericsson study finds. Customers with 5G spent two hours more per week gaming on their phones; more than an hour more music streaming; more than an extra hour streaming video and more than an hour using VR content. 


They also shifted an hour to watching live streaming video; watching 360-degree videos and using AR content. 


source: Ericsson 


Tariffs might explain as much as does access to 5G networks. In markets such as the United States, Taiwan, Switzerland, Finland and South Korea, where a higher proportion of 5G users are on unlimited plans, 22 percent have decreased their home Wi-Fi usage, while 14 percent have stopped using Wi-Fi after upgrading to 5G, Ericsson finds. 


For users on unlimited usage plans, where 5G performance is at least as good as Wi-Fi, there are few disincentives to remaining on the 5G network, even indoors where Wi-Fi is available. 


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