U.K. mobile service consumers and businesses seem to have realistic expectations about 5G service, namely the extent of coverage. That noted, consumers and business users continue to believe data speed is more important than coverage, RootMetrics data suggests.
Interestingly, a RootMetrics satisfaction survey shows a metro area performance pattern that mimics that of a stable market. The predicted “stable competitive market” pattern would show market shares in a 4:2:1 structure. That is almost precisely what the RootMetrics survey of metro area mobile performance reflects.
Actual market shares do not match the pattern, however.
In early 2021, EE leads with 38 percent market share, followed by O2 at 29 percent, then Vodafone at 21 percent, with Three at 12 percent share. Vodafone is the firm whose metro area scores diverge most from its predicted market share pattern, were the U.K. mobile service market competitively stable.
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