There is an interesting bit of data from a survey conducted by HarrisX, and commissioned by T-Mobile US, about technology innovation and consumer attitudes about 5G networks and services.
Apple, by far, is top of mind for respondents, followed by Google and LG. Mobile service providers are lower on the perception of leadership. That might speak to some confusion on the part of consumers, since Apple has not yet committed to introducing 5G capability on its devices and Google benefits only indirectly. 
But those impressions might be key, eventually. If Apple can come up with something quite interesting in its 5G-capable devices--enough to entice service providers to subsidize its purchase, for example--5G adoption rates could get quite a boost.
A possible companion issue is whether service providers--working with Apple--can create something new in the value proposition. Perhaps a new retail sales model rebundling the device, apps and services could shake up retail market expectations.
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