A new study by Market Strategies International suggests that Xfinity Mobile is taking customers from all major carriers, in perhaps the proportions one would expect, based on overall market share held by Verizon, AT&T and Sprint, but with ess share being taken from T-Mobile US.
That might suggest the “value pricing” positioning by Comcast has more value for customers of Verizon, AT&T and Sprint than T-Mobile US, which is the “value leader.”
Verizon has about 32 percent share; AT&T some 26 percent share; T-Mobile US perhaps 16 percent share and Sprint about 14 percent share.
Almost 60 percent of current Xfinity Mobile customers said they switched because of the better deal, while an additional 27 percent cited the better deal and dissatisfaction with their previous provider as the reasons for switching.
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