Tuesday, May 1, 2018

Will 5G be the Fastest-Adopted Consumer Product, Ever?

If forecasts by GSMA Intelligence prove accurate, 5G will be among the fastest-adopted mobile technologies ever, and among the fastest-adopted consumer products ever.

For any successful consumer product, 10 percent adoption tends to the inflection point. That is the point at which adoption sharply accelerates. That has tended to be the pattern for mobile subscriptions as well.


So it would not be at all unusual to predict that 5G adoption, in any market, will hit an inflection point at about 10 percent adoption. That is basically what a forecast by GSMA Intelligence implies.



The issue, of course, is how long it takes to reach that crucial 10-percent adoption mark. GSMA Intelligence believes that could take as little as two years, a breathtakingly fast adoption of a new product.


You can liken the 10-percent adoption to the shift from bleeding edge innovators to “early adopters,” which is about what 10-percent adoption represents. The key point is that adoption rates tend to accelerate after the 10-percent adoption point is reached.

In fact, smartphone adoption provides a good example of that pattern.










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