A new survey by J.D. Power suggests that mobile bill predictability is as important--if not more important--for business customers as it has been for consumers. One caveat is that the study appears to measure user satisfaction, not necessarily the authorized payer’s satisfaction.
For business accounts, that can be a significant difference, when the employer pays for all or part of an employee’s mobile service bill.
“Just as consumer wireless customers dread getting those data overage notifications, business wireless customers prefer the predictable budgeting and unrestricted employee access that comes with unlimited data plans, even if those plans cost more,” said Peter Cunningham, Technology, Media, and Telecommunications Practice Lead at J.D. Power.
Among business customers surveyed by J.D. Power, the adoption rate of unlimited data plans is 69 percent, compared with just 27 percent adoption in the consumer marketplace.
Among business customers who have unlimited data plans, 80 percent say they either “definitely will not” or “probably will not” switch to another carrier. That number falls to 73 percent among business users who have data allowances.
T-Mobile US is certain to tout the fact that it was the top-ranked supplier in all categories: large enterprise, small and mid-size business, as well as very-small business.
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