In new bid to increase the value of its multi-user plans, T-Mobile US has announced it is offering free Netflix subscriptions to users on its family plans.
That is one more illustration of a key trend: both fixed and mobile business models now include entertainment video as a key underpinning. That includes both short-form, user-generated video user-generated video as well as over-the-top replacements for linear entertainment video.
As recently as 2006, consumer interest in mobile video was relatively low. The global mobile TV market is projected to grow at about a 10 percent compound annual growth rate to 2024, according to Transparency Market Research, with 2015 global revenue of US$7.69 billion growing to US$17.02 billion by 2024.
Netflix on Us will be offered at no extra charge for family plan accounts. T-Mobile defines such plans as accounts with at least two lines in service on a single account.
The T-Mobile ONE unlimited everything plans cost $40 per line for four accounts, for example.
“The new frontier for carrier bundles is mobile video,” T-Mobile US says. “As the Internet becomes the Mobile Internet, video is becoming mobile video.”
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