Mobile Smartphone OS Still a Two-Provider Market

The latest analysis of smartphone operating system market share, compiled by Dominic Sunnebo, Kantar Worldpanel ComTech global business unit director, continue to show the established pattern: Android and IoS are the only major suppliers.

Smartphone OS Sales Share (%)
Germany	3 m/e Jul '16	3 m/e Jul '17	% pt. Change			US		3 m/e Jul '16		3 m/e Jul '17	% pt. Change
Android	80.1	81.5	1.4			Android		65.6		64.1	-1.5
iOS	15	17	2			iOS		31.5		34.1	2.6
Windows	4.8	1.2	-3.6			Windows		2.4		1.3	-1.1
Other	0.2	0.4	0.2			Other		0.5		0.5	0
GB	3 m/e Jul '16	3 m/e Jul '17	% pt. Change			China		3 m/e Jul '16		3 m/e Jul '17	% pt. Change
Android	57.3	64	6.7			Android		85.2		80.4	-4.8
iOS	38	34.6	-3.4			iOS		14.2		19.3	5.1
Windows	4.3	1	-3.3			Windows		0.2		0	-0.2
Other	0.4	0.3	-0.1			Other		0.5		0.2	-0.3
France	3 m/e Jul '16	3 m/e Jul '17	% pt. Change			Australia		3 m/e Jul '16		3 m/e Jul '17	% pt. Change
Android	76.1	80.5	4.4			Android		60.3		64.7	4.4
iOS	18.6	18.5	-0.1			iOS		35.7		35	-0.7
Windows	4.8	1	-3.8			Windows		3.1		0.4	-2.7
Other	0.5	0	-0.5			Other		1		0	-1
Italy	3 m/e Jul '16	3 m/e Jul '17	% pt. Change			Japan		3 m/e Jul '16		3 m/e Jul '17	% pt. Change
Android	82.7	83.5	0.8			Android		64.7		61.4	-3.3
iOS	12.6	13.7	1.1			iOS		34.2		37.9	3.7
Windows	4.7	2.6	-2.1			Windows		0.6		0.3	-0.3
Other	0	0.2	0.2			Other		0.5		0.4	-0.1
Spain	3 m/e Jul '16	3 m/e Jul '17	% pt. Change			EU5		3 m/e Jul '16		3 m/e Jul '17	% pt. Change
Android	90	91.1	1.1			Android		77.3		80.1	2.8
iOS	9.2	8.6	-0.6			iOS		18.3		18.4	0.1
Windows	0.6	0.3	-0.3			Windows		4.2		1.3	-2.9
Other	0.1	0	-0.1			Other		0.2		0.2	0