Global mobile app revenue will grow by 2.2 times over the next five years, from $36 billion in 2015 to $79 billion in 2020, according to researchers at Ovum.
App downloads will grow 1.8 times over the same period, from 211 billion in 2015 to 378 billion in 2020.
There will be a key difference between behavior in developed and developing markets.
Downloads will see a marked slowdown in mature markets, while downloads increase in developing markets, especially in China. By 2020, 78 percent of all app downloads will happen in emerging markets.
The average time spent by users on apps is increasing, which also increases the amount of revenue that can be generated from them.
Also, developers are getting savvier about how to monetize freemium apps, and apps other than games, such as subscription-based music and video services, are beginning to make more of a significant contribution to app revenue, Ovum researchers say. 
Global mobile app downloads and revenue growth, 2013–20
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