Bharti Airtel has cut prices of its fourth-generation network (4G) data offering in select cities, just a day ahead when arch rival Reliance Jio Infocomm is expected to introduce 4G SIM cards in select markets.
Likewise, some argue that Reliance Jio, entering the Indian mobile market for the first time, will not compete on price.
It is not unusual for executives in any part of the telecom or Internet access business to claim they do not compete on price. In practice, every supplier competes on price, no matter what their preferences might be on that matter.
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