Sunday, June 19, 2022

How Much Might 5G Matter for Some 4G Customers?

5G speeds in the U.S. market will climb as new mid-band spectrum resources are put into commercial use by Verizon and AT&T. At that point, the gap in performance between 4G and 5G will be quite significant, with typical 5G speeds more than doubling that of 4G networks. 

source: Ookla 


How much that matters will remain debatable, in certain respects. Speed improvements will matter for mobile service providers, in terms of customer acquisition, retention and churn, plus average revenue per account. 


How much the improvements matter for customers will be harder to pin down. Gamers might be the early clear beneficiaries. Beyond that, experience improvements for other applications will be more subtle. 


Terms and conditions of use might be more important than the speed or latency improvements, in terms of user experience. Throttling, video definition limits, ability to use mobile hotspot features, recurring price levels, payment mechanisms, or congestion controls all might have more importance for particular users than absolute speed differences between 4G and 5G.


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