In the fourth quarter of 2021, 74 percent of Verizon mobile customers subscribed to an unlimited plan, up from 71 percent in the third quarter. Just over 33 percent of unlimited subscribers are on unlimited premium plans, so Verizon can be expected to strive mightily to move customers up to the premium plans.
In the near term, though fixed wireless and prepaid will help, the biggest revenue opportunity is growing average revenue per account by means of a shift of accounts from lower-priced usage-limited plans to higher-priced unlimited usage plans.
We already can speculate that, eventually, once Verizon has moved most of its customers up to the highest tiers of service they wish to buy, some other major packaging shift will have to be discovered.
In past decades the revenue growth path has been based on text messaging, then internet access, then bundles (especially multi-user plans, which reduce churn). Other initiatives which have contributed, with less total revenue impact, have included content services, contracts, changes in device bundling, internet of things connections, business account policies and prepaid.
AT&T leadership already has speculated that some shift to "internet access wherever you are," which would necessitate use of both fixed and mobile assets, could be a possible shift. The value for consumers would be "just keep me connected," in other words.
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