Tuesday, February 2, 2021

Mobile-First or Wi-Fi-First Consumption Modes?

India provides a good illustration of how internet access patterns are shaped by available infrastructure. India has very-low prices, compared to the United States, and very high mobile data usage, compared to the United States.


source: Benedict Evans 


One might explain that disparity by noting that mobile internet access is the way most people in India use the internet. In the U.S. market, there is more reliance on fixed network broadband. 


In India, about 98 percent of total internet access uses a mobile device. Globally, mobile users consume as much as 60 percent of total data on fixed networks (Wi-Fi).


In recent years, U.S. mobile customers have spent about half their connected time on Wi-Fi (fixed network), not the mobile network. By 2023, U.S. mobile users might offload as much as 75 percent of data consumption to fixed networks. Much hinges on how consumers behave when they have unlimited usage plans, which might reduce Wi-Fi consumption. 


source: Cisco, WiFiForward

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