Tuesday, August 25, 2020

What Comes Next When Mobility Declines?

What comes next as the core revenue driver after mobility reaches the declining phase of its life cycle? Though it might seem impossible, that will happen. We know this because the product life cycle works in networking and telecom as in all other industries. 

It also has happened before. Long distance revenue from businesses once provided all the profit allowing firms to provide universal service. Deregulation and competition undermined the business model. In a span of 20 years, mobility emerged as the global revenue driver in the place of voice. 


But mobility itself will saturate, with declining average revenue per user, as impossible as that might now seem. Whatever emerges as the replacement revenue driver will have to be big: very big. Nobody can yet be sure what comes next. But we will try and outline the range of possibilities at the PTC Academy. 


The PTC Academy provides training for mid-career professionals in telecom and networking who want exposure to “C-level” perspectives on core business issues from core business opportunities and threats and how those issues shape fundamental strategy and competitive response. 


The online course runs from 14 September to 30 September 2020 and offers 1.2 Continuing Education Units administered by the IACET-accredited continuing education provider.



At the completion of this course, participants will understand:

  • Key business model changes in the telecom industry since deregulation and privatization

  • Business models and revenue drivers in key industry segments

  • The ways OTT apps and services shape provider strategy

  • How the telecom ecosystem has changed since deregulation and Internet emergence

  • How cloud computing and data centers shape the connectivity business

  • How C-level executives can satisfy key stakeholders and constituencies while growing revenue

  • Thinking like a top executive about revenue, competition, cost, innovation, and social responsibility

  • Tips for making the transition from mid-level to C-suite

  • How changes in regulation, consumer demand, technology, and the Internet shape the connectivity business.


My own content focuses on key business model challenges in the telecom industry, especially related to the core revenue model, competition and urgent future challenges; mobility and beyond, especially what the next big revenue drivers will be, after mobility enters its declining phase of the product life cycle. 


More information is here.

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