Tuesday, November 26, 2019

Consumers Confused about 5G?

About 66 percent of a survey of consumers suggests they believe they understand what 5G is, but 20 percent of those consumers thought they already had it, Strategy Analytics reports. That suggests that although some form of 5G awareness is relatively high in the U.S. market, consumers also are confused about it. 

While 25 percent of U.S. consumers surveyed by Strategy Analytics said 5G is an important feature, 20 percent did not see the value, or wanted to wait until the benefits of 5G were proven before purchasing this technology.


Whether that is a big problem or only an expected early annoyance is not so clear. Consumers might not find the “”it’s faster” value proposition hard to grasp. What is less clear is whether consumers will find the additional speed useful and obvious, since, with the exception of big file downloads, users might not be able to perceive much difference in their use of most apps. 

Some of us might argue that the perceived benefits will come only when other technologies, such as network slicing and edge computing are widely deployed.

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