Friday, December 4, 2020

Will Consumers Pay More for 5G?

A YouGov survey suggests some consumers are willing to pay a premium for 5G service. In the United States about 21 percent of adults say they’re willing to spend extra, along with 12 percent of respondents in the United Kingdom and 11 percent of respondents. In Germany 18 percent say they are willing to spend more. 


source: YouGov 


The caveat is that consumers responding to surveys often say they will do things they do not, or say they will not do things they wind up doing. History suggests the skeptics ultimately have a case to make. 

source: Strategy Analytics 


On the other hand, there could be other drivers. Customers often upgrade their home broadband or mobile internet access plans to more-expensive tiers over time. Phone choices also make a difference, as some consumers might reason that it makes more sense to upgrade to more-costly 5G plans for speed advantages their new devices can take advantage of. 


They might upgrade because the faster upload speeds have value as well. They might spend more because doing so provides “unlimited” usage instead of a bucket of usage. 


All that noted, some 5G features could have value high enough to incentivize enterprises to pay more for 5G, such as private network features available using network slicing. Since that value might also be intertwined with edge computing and support for real-time applications, higher spending for 5G is more likely, and easier to justify.


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