New 5G mobile networks will have a big enabling role on the media business, researchers at Ovum predict. Advertising and new forms of enhanced video will likely drive much of the revenue growth, Ovum predicts.
The average monthly traffic per 5G subscriber will grow from 11.7GB in 2019 to 84.4GB per month in 2028, at which point video will account for 90 percent of all 5G traffic, according to a study by Ovum, sponsored by Intel.
The average monthly traffic per 5G subscriber will grow from 11.7GB in 2019 to 84.4GB per month in 2028, at which point video will account for 90 percent of all 5G traffic.
Between 2019 and 2028 media and entertainment companies will be competing to win a share of a nearly $3 trillion cumulative mobile-enabled revenue opportunity. As always, access providers will have to work to create roles for themselves in the 5G media ecosystem.
Experiences enabled by 5G networks will account for nearly half of this revenue opportunity (close to $1.3 trillion), Ovum suggests.
As early as 2025, 57 percent of global wireless media revenues will be generated by using 5G networks and devices.
Revenue earned on 5G networks are expected to grow steadily.
By 2022, nearly 20 percent of total revenues--$47 billion of $253 billion--will be earned on 5G networks. By 2025 more than 55 percent of total revenues--$183 billion of $321 billion--will be earned on 5G networks. In 2028 nearly 80 percent of total revenues--$335 billion of $420 billion--will be earned on 5G networks.
Cisco long has forecast that video will dominate network traffic. “Globally, IP video traffic will be 82 percent of all IP traffic (both business and consumer) by 2021, up from 73 percent in 2016, Cisco has predicted.
Global IP video traffic will grow threefold from 2016 to 2021, a compound annual growth rate of 26 percent. Internet video traffic will grow fourfold from 2016 to 2021, a CAGR of 31 percent.
Higher-definition video is one driver of capacity demand. Where standard definition video works at 2 Mbps, high definition video requires 7.2 Mbps. Television at 4K requires 18 Mbps.
Openwave Mobility expects that up to 90 percent of 5G traffic could be mobile video. AR video can use 33 times more data than 480p video, notes John Giere, president and CEO of Openwave Mobility.
In the 4G era, especially from 2010 to 2015, increased minutes of use have been driving higher consumption of video on mobile networks.
Since 2015, growth in mobile video has come significantly as a result of a move to higher bandwidth HD content, rather than greater watch time only.
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