T-Mobile US has launched its “ONE” offers that provide unlimited data on every plan. For “one low price,” customers get unlimited unlimited domestic talk, unlimited domestic texting and unlimited 4G LTE smartphone data, T-Mobile US says .
Pricing is simple: the first line is $70 a month, the second is $50 a month, and additional lines are only $20 a month up to eight lines (for accounts with auto pay).
Without auto pay, costs are $5 more a month higher, per line. Verizon has introduced a “unified” small business communications system that is “mobile first,” and unifies desktop and mobile communications.
As always, such offers are a bet on supply and demand dynamics. As always, a carrier with fewer customers, and more bandwidth, can afford to load its network more heavily than a carrier with lots of customers and more-limited bandwidth.
Also, T-Mobile US is betting that most consumers will continue to use relatively modest amounts of bandwidth. As always, the difference between a formally “unlimited” plan and a plan with “generous amounts of data” is effectively nil.
For users who each need to use only a few gigabytes a month, it doesn’t matter whether a plan offers 10 Gbytes or is actually unlimited.
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