Mobile Business Model Unsustainable Across Parts of Southeast Asia?

Disruption of the mobile business seems increasingly likely, which is why the search for big new revenue sources is imperative for mobile service providers.

In fact, J.P. Morgan equity analyst James Sullivan believes mobile business models are unsustainable across parts of South and Southeast Asia.

Market saturation (voice, messaging), heavy capital spending requirements, followed by eventual exhaustion of growth in the market for mobile data services, new competition and huge increases in new spectrum are among the reasons why business models are going to be stressed.

Communications service revenue is a mix of price per unit and volume, which is to say, a function of supply and demand. Up to a point, suppliers can compensate for increased supply, which lowers prices, by increasing sales volume.

If supply continues to increase,  that strategy fails, though. And some might argue that the drivers of supply increase are numerous. New competitors, new spectrum and new technology are expanding supply.

Demand is increasing, as well. But that demand also comes with price sensitivity. Consumers cannot pay “any amount” for communications services. So even if demand growth is exponential, revenue growth tends to be linear.

source: Cisco

In 2011, researchers at Analysys Mason provided this estimate of future mobile revenue per gigabyte, a basic trend hard to refute.

source: Analysys Mason

A separate 2011 forecast by Strategy Analytics suggested the same trend would develop. Analysts at McKinsey likewise have pointed out that service providers need to radically reduce costs for data access.

All those trends make clear why mobile and fixed service providers are vigorously looking for big new revenue sources. Volume increases are not going to compensate for price per unit drops, forever.

The telecommunications business is harder than it used to be, but not only because competition now is the rule. The emergence of the Internet means the access and transport functions are only a part of a bigger ecosystem. That is as true for the “smart cities” ecosystem as for the content ecosystem.

As consultants at PwC point out, in the smart cities as in content or other Internet ecosystems, telcos and access providers operate in the “network” part of the full value chain. But most of the value will come elsewhere, from services and apps able to provide the intelligence and control for processes that modify real-world activities.

That is why moving up the value chain is so important, and why many access providers are investing in Internet of Things, machine-to-machine communications and industrial Internet, if rather cautiously.

That might not be a bad thing. As crucial as IoT appears to be for future revenue growth, telcos do not have stellar records where it comes to buying their way into new lines of business, with a few clear exceptions.

Not all telcos were bullish about mobile services from the start. In fact, one can argue that the large U.S. telcos bought their way in to a mobile business lead by other firms.

Perhaps we already can say, or will say in the future, that movement into video entertainment was one of the obvious successes.

Not an immediate success, however. Most do not now remember that AT&T once owned the biggest U.S. cable TV firm, Tele-communications Inc. as well as MediaOne, the cable TV unit once owned by USWest (now part of CenturyLink), before selling the assets to Comcast.

Even longer ago, almost nobody remembers that AT&T own owned NCR, a computing firm, as well as the assets of Teradata, a data warehouse specialist.

More recently, many telcos have moved into the data center business, with mixed results.

source: PwC

The point is that very-large firms tend to have trouble “innovating.” Tier-one telcos are large firms.

But even telcos--despite many failures--managed to create significant new businesses in mobile and video entertainment.

There are no guarantees. But success--even huge success--cannot be ruled out where it comes to IoT, M2M, connected cars or other lines of business.

In both mobile and entertainment video businesses, telcos operate at the app layer, with “access” simply an input to the business. It is not impossible that could happen in other new lines of business.

Bringing stakeholders together to understand changing spectrum supply and demand issues, and the business model for Internet access, is a key focus of the Spectrum Futures conference.

New lower-cost access platforms and an order of magnitude more spectrum are coming. Those subjects will be a key focus at the event.

Here’s a fact sheet and Spectrum Futures schedule.