By some estimates, mobile internet access constitutes about 54 percent of total end user data consumption. About 63 percent of YouTube viewership happens on mobile devices.
The majority of social app usage also happens on mobile devices.
In the U.S. market, which historically features heavier PC usage than most other countries, relatively little online time is spent on “work,” as this data suggests.
More recent data shows the same pattern. In January 2022, of roughly seven hours spent per day using the internet, nearly six hours was spent consuming video or using social media. Mobile usage arguably is more weighted to media consumption.
All that is interesting simply because the argument for quality and universal broadband is the purported productivity and educational benefit. But all that is “necessary but not sufficient” for productivity increases.
All studies show that most internet usage and mobile device usage is for entertainment video and social media. True, there might be some ancillary productivity benefit there, but it is likely very little.
That is not an argument against extending quality broadband. It is simply to recognize that the primary end user activity is entertainment and social media.
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