A survey of U.S. smartphone users by BlinkAI suggests they want better battery life, storage, faster processors and better photo quality more than they want 5G. With the caveat that customers rarely can evaluate their demand for something they have not yet experienced, the results also suggest that device manufacturers are in better position to create more-compelling experiences than are mobile service providers.
The survey found U.S. smartphone owners rank longer battery life (73 percent), more storage (49 percent), a faster processor (43 percent), and better photo/video quality (41 percent) as more compelling reasons to upgrade to a new device than 5G (34 percent), BlinkAI notes.
Android users (36 percent) said they were slightly more compelled by 5G to upgrade from their current smartphone versus iPhone users (32 percent), and were also more interested (47 percent) in the idea of upgrading to a better processor than their iPhone (43 percent) counterparts, BlinkAI says.
Given the clear desire for better battery life and faster processing, it probably is not too surprising that applied artificial intelligence was deemed most attractive if AI could extend battery life and allow faster processing. AI was deemed helpful for security, photo image quality and speech recognition as well.
The BlinkAI survey included 1,000 U.S. smartphone owners in February 2021. The sample was nearly evenly split between iPhone (55 percent) and Android users (45 percent).
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