Credit Yes Network in Malaysia for a clever bit of 5G marketing. As one of the smallest Malyasia mobile operators, Yes has to work harder on its marketing and positioning. It claimed to be the first “all-4G” network in Malaysia, with no legacy 3G or older networks. It now says it is the first 5G network in Malaysia.
As a subsidiary of YTL Power International Berhad and has been able to build its own infrastructure, to a great extent.
Marketing always seems to be a top competency and a recent effort to showcase its 5G network involves a kiosk that uses Wi-Fi to create a hotspot, with the access provided by the 5G network.
The setup is pitched as a way for users to experience Yes 5G without having to sign up for a subscription. It’s pretty clever. The actual connection uses wi-fi, not a direct 5G link. But the experience is supposed to showcase 5G performance, as the access link or backhaul uses 5G.
It is pretty clever. But CEO Wing Lee seems to have a team with a knack for marketing.
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