By the end of 2015, around 50 percent of Philippines mobile subscribers will own a smartphone, up sharply from about 20 percent in 2014, some predict. Even if adoption reaches only 40 percent, smartphone usage will have doubled in just about a year.
Currently Philippines has the lowest smartphone penetration in Southeast Asia, with only roughly 20 percent of the population owning a smartphone. The comparable figures for Malaysia and Thailand were 80 percent and 49 percent, respectively, in 2014.
PLDT executives think they will reach 40 percent smartphone adoption by the end of 2015.
PLDT should see 40 percent smartphone penetration at the end of 2015 or early in 2016, said Polly Nazareno, PLDT CEO.
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