In Myanmar, more than a third of Ooredoo revenue is generated from mobile data services, the company says. In substantial part, that is a result of the fact that more than 80 percent of Ooredoo’s customers in Myanmar are using smartphones.
About half of Myanmar residents use the Internet only on mobile devices. Huawei, according to one survey, has about 71 percent market share of devices. Android represents 95 percent of the mobile operating systems in use on mobile devices.
The same survey suggests 79 percent of smartphone customers use Viber as their messaging app and 58 percent use Facebook. Some 55 percent of polled users earn less than $155 a month, and 41 percent of respondents have earned a bachelor’s degree.
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