India Mobile Data Traffic Will Grow 1300% Between 2014 and 2019

With the caveat that traffic is not revenue, legitimate worries about voice markets in India, based on growing use of over the top apps, will eventually be resolved as they have been everywhere else: by a shift to Internet access as the revenue driver.

In India, Internet traffic will grow 4.2 fold from 2014 to 2019, a compound annual growth of 33 percent, according to the latest Cisco Mobile Visual Networking Index.

Mobile data traffic will grow 13-fold from 2014 to 2019, a compound annual growth of 67 percent.

India’s mobile was 12 percent of total Internet traffic in 2014 and will be 38 percent of total Internet traffic in 2019.

Wi-Fi was 53 percent of total Internet traffic in 2014 and will be 47 percent of total Internet traffic in 2019.

IP video traffic will grow six-fold from 2014 to 2019, a compound annual growth of 43 percent.

Consumer Internet video traffic will be 76 percent of consumer Internet traffic in 2019, up from 50 percent in 2014.

Smartphones will account for 40 percent (651.4 million) of all networked devices in 2019, compared to 13 percent (139.8 million) in 2014, representing a 36 percent compound annual growth rate.

So revenue growth will come, as it has elsewhere, from more connected devices, more Internet access subscriptions and ever-bigger access plans.

In India, the average fixed broadband speed will grow 2.9-fold from 2014 to 2019, from 4 Mbps to 12 Mbps.

The average Internet user will generate 14.6 gigabytes of Internet traffic per month in 2019, up 187 percent from 5.1 gigabytes per month in 2014.

The average Internet household will generate 40.9 gigabytes of Internet traffic per month in 2019, up 236 percent from 12.1 gigabytes per month in 2014.