Every “telecom” market in the world will show some version of this Malta usage trend. People have more ways to communicate these days than they used to, so voice calls and minutes of use are declining.
source: Malta Communications Authority
Mobile phones are the preferred devices and means for voice usage.
source: Malta Communications Authority
But for most product categories, revenue is flat or declining.
source: Malta Communications Authority
Casual observers might confuse the relationship between some trends, such as home broadband being a substitute product for text messaging. It would be highly unusual for any industry insider to see things that way. Most would likely say internet messaging has been the substitute for text messaging, while messaging is a substitute for voice.
Casual observers might believe that the Covid pandemic and stay-at-home policies increased usage of messaging because of increased “on the go” activities. That is hard to square with less geographic or outside the home mobility. If anything, messaging increased in part because people were not able to go to school or work.
Still, most usage trends seen in Malta are reflected in every market globally: higher data usage, on mobiles or fixed networks; flat or declining revenue per account and more broadband subscriptions, both mobile and fixed.
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